Nissan has been named one of the world's most valuable brands for 2015, according to Interbrand, the world-leading brand consultancy. In the Best Global Brands Study, released today by Interbrand, Nissan ranked 49, up from 56 in 2014 and 90 with a brand valuation of $3.819B from the company’s inaugural appearance on the list in 2011. Nissan is the fastest-rising automotive brand in this year’s study.
Nissan today announced a new European customer experience initiative which is set to be one of the industry's broadest-reaching customer service transformation programmes. At the heart of the programme will sit a new Service Customer Promise, which will deliver service consistency across Europe, as well as an extensive dealer refit covering 2,500 sites. This initiative is being driven by a renewed focus on putting the customer at the centre of everything Nissan does, particularly as the industry experiences unprecedented disruption.