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Nissan Sunderland Plant Celebrates JUKE Launch


SUNDERLAND, UK (August 26, 2010) - Today, Nissan's Sunderland Plant celebrates the production launch of the all-new JUKE compact sports crossover.

JUKE combines the best attributes of an SUV and a sports car and will offer a refreshing and dynamic alternative to the traditional small hatchback when it goes on sale across Europe next month.

JUKE looks set to continue the success of Qashqai - its bigger brother - as Nissan has already received more than 22,500 pre-orders across Europe since the order books opened in June.

Based on this, Sunderland expects to produce up to 100,000 units each year making it the plant's second highest volume model behind the phenomenally successful Qashqai.

Note and Qashqai +2 complete Sunderland Plant's current model line-up, while the Nissan LEAF zero-emission electric car is confirmed for production from early 2013.

JUKE represents £57 million of investment in the Sunderland facility. Its arrival safeguards 1,100 jobs directly at the plant and an estimated 2,000 additional posts across Nissan's supply base. A £6.2 Mn Grant for Business Investment from the UK Government has crucially supported this project.

It is expected JUKE will contribute to a potential production volume of more than 400,000 units for the 2010 Financial Year which, if realised, would be a plant record.

Trevor Mann, Nissan Senior Vice President of Manufacturing, Europe said: "JUKE provides a much needed breath of fresh air within the small car segment and will play a key role in defining the Nissan brand in the years ahead.

"Customers in this sector now have the opportunity to own a highly individual and innovative car that will reinforce Nissan's position as a pioneer of crossover vehicles.

"Congratulations to the Sunderland workforce for earning the right to produce what is their sixth new model in eight years. I would also like to thank both national and local government for their support, as well as the continued efforts of our all our suppliers."

Sunderland will ramp up to full JUKE production volume in a plant record of two weeks, ensuring European dealers are fully stocked and ready for the car's start of sales in late September.

The majority of JUKEs produced in Sunderland will be exported into mainland Europe with the remainder destined for dealers across the UK and Ireland.

Customers will be able to choose from three trim grades and three engines, including a 190 PS flagship turbocharged option.

Like Qashqai, JUKE will be available in two-wheel drive versions as well as the range-topping all-wheel drive model produced at Nissan's plant in Oppama, Japan, which also supplies JUKE to the domestic Japanese market, the US and overseas markets.





  • Sector-defining crossover from only £12,795
  • Compact SUV meets sports car
  • Two and four-wheel-drive versions
  • Three grades: Visia, Acenta and Tekna
  • Three engine choices, plus manual and CVT transmission options
  • 190PS flagship turbo offers intense performance from just £15,695
  • New torque vectoring all-wheel drive system available
  • Technologically advanced information system
  • Created at Nissan Design Europe (NDE) in the heart of London
  • Built in Britain at Nissan's Sunderland plant
  • On sale late September, order books opened in June
  • Dominance of crossover segment continues with Juke joining Murano, Qashqai and Qashqai+2


  • Established in 1984 (start of production 1986)
  • Total investment in plant to date: 2.68 billion GBP (2.99 billion euros)
  • Total volume since start of production: 5.6 million units
  • Total 2009 volume: 338,000 units
  • Current workforce: 4,900 employees
  • UK's largest car producer and exporter
  • Produced 1 in 3 cars built in the UK in 2009



David Swerdlow        Senior Press Officer            Nissan Sunderland Plant
0191 415 2678         David.swerdlow@nissan-nmuk.co.uk


Dawn Waugh            Press Officer                      Nissan Sunderland Plant

0191 415 2764         Dawn.Waugh@nissan-nmuk.co.uk


Lucy Banwell            Press Officer                      Nissan Sunderland Plant

0191 415 2815         Lucy.banwell@nissan-nmuk.co.uk