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ONE MILLION "TURN ON" TO THE NISSAN LEAF
Social media ‘call to action' promoting Zero Emission electric cars hits target ahead of schedule
ROLLE, Switzerland (22 June 2012) - The Big Turn On, Nissan's ambitious on-line campaign designed to get one million people ‘turned on' to electric vehicles, has hit its target ahead of time.
The initial plan was to reach the one million mark in 100 days... but the campaign has so captured the imagination of the public that the milestone was reached on Thursday 21st June, 15 days ahead of schedule.
"We are delighted to have hit one million ‘turn ons' ahead of schedule," said Paul Willcox, Senior Vice President for Sales and Marketing, Nissan in Europe. "It shows that more and more people are realising that cars like Nissan LEAF are a real alternative. While Nissan might have reached its target early, The Big Turn On will continue to spread the word about the 100% electric LEAF."
As well as encouraging car drivers from France, Germany, the Netherlands and the UK to consider the benefits of zero-emission driving, the campaign is also showing that the Nissan LEAF is incredibly safe, environmentally friendly and economical to run, with the range between charges being easily sufficient for the vast majority of daily trips.
At the end of the campaign, the city with the most drivers turned on to electric vehicles will be given 30 Nissan Quick Chargers, while the individual who encourages the most people to turn on will win a Nissan LEAF.
These CHAdeMO standard Quick Chargers are among 400 that Nissan plans to donate to cities across Europe by the end of FY2012 to speed up infrastructure development. The batteries in the Nissan LEAF, and other compliant vehicles, can be "refuelled" by these chargers to 80 per cent capacity in just 30 minutes making significantly longer journeys possible. The first Nissan Quick Chargers have already been installed in the Netherlands and France.
Taking part in The Big Turn On is as easy as clicking a computer mouse on the dedicated website - http://www.nissan.co.uk/thebigturnon - via social media channels such as Twitter and Facebook, or by taking a test drive in a Nissan LEAF.
To learn more about Nissan's Electric Vehicles, please visit: http://www.nissan-zeroemission.com/
About The Big Turn On
The Big Turn On is a 100 day campaign to demonstrate the benefits of electric vehicles, and to bust the myths that surround, them through online influencers, owners, and celebrities. The influencers compete to turn the most people on to electric driving for their city, and the top influencer in each country can win a Nissan LEAF. The most turned on city after the 100 days will win 30 Nissan-designed Quick Chargers, capable of replenishing a Nissan LEAF battery to 80% charge in 30 minutes or less. The campaign is based online with outlets on Youtube, Facebook and the online hub at http://www.nissan.co.uk/thebigturnon
About the Nissan LEAF:
The Nissan LEAF was the first mass produced EV winning the European, World and Japanese car of the year 2011. More than 32,000 units have been sold globally since its introduction in December 2010, making Nissan LEAF the world's biggest selling electric vehicle. The AC motor develops 80 kW of power and 280 Nm of torque, enough for a maximum speed of 145 km/h. The electric motor is powered by a Nissan-developed laminated lithium-ion battery with an output of more than 90 kW. Recharging from empty to 100% takes eight hours with a normal charger and just 30 minutes from empty to 80% using a quick charger in optimal conditions. Nissan LEAF has been awarded five stars in the tough Euro NCAP tests, making it one of the safest cars on the road. Nissan LEAF comes fully equipped with air conditioning, satellite navigation, rear-view parking camera. European production of the Nissan LEAF will start at Sunderland in early 2013.
About Nissan in the UK
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced 677,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.1 million vehicles in 2010, generating revenue of 8.77 trillion yen ($102.37 billion US). With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan, 2012 RJC Car of the Year, 2011 European Car of the Year, and 2011 World Car of the Year awards. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.